http://www.myvirtualpaper.com/doc/coylepublishing/ottawaweddings_winter2010_virtual/2010070601/
Here is a link to the second issue. Not as good as the first and frankly very little really good OTTAWA info. It is starting to seem just like all the other Ottawa rags, chock full of ads and very little cool new stuff. The articles are as fluffy as Wedding Bells with little by way of local features.
On top of all that, what about showing the ethnic mix of Ottawa. The two main features were white as milktoast and frankly, pretty boring.
Oh well. Here I was hoping for some good stuff to get my teeth into. Frankly, most of the best wedding info is right here online on blogs and forums and to tell the truth you can get a lot more
of a feel for most service providers on their Facebook pages.
Showing posts with label ottawa wedding magazine. Show all posts
Showing posts with label ottawa wedding magazine. Show all posts
Sunday, September 12, 2010
Friday, January 1, 2010
Ottawa Wedding Magazine
For my first post of the New Year, here is something new for Ottawa, our own wedding magazine.
It seems that Wedding Bells has finally met its match in the local market. For years they have
ignored locals and charged rates that were outrageous. Who did you think was paying for those $8000 a page ads, but little ole YOU. I suppose it was fine for the big guys, but little merchants
who paid those rates eventually passed them on to clients and more than one I know went out of biz owing Wedding Bells big cash. Eventually a megacorp took over Wedding Bells and they jacked the rates even more.
Congrats to some locals for seeing the business opportunity and creating a mag that is well printed and features ONLY local content. The first issue is very strong visually, though the writing is a little weak and the ad content to editorial is way too high. Hopefully they will not
follow the Wedding Bells trail and turn into one big ad surrounded by a few wire story tips.
I hear you can pick it up at any of the major wedding merchants and that it will be available at
the Bridal Fair next week. In case you can`t find one, here is the online version.
http://www.myvirtualpaper.com/doc/coylepublishing/ott_weddings_virtual/2009120801/
It seems that Wedding Bells has finally met its match in the local market. For years they have
ignored locals and charged rates that were outrageous. Who did you think was paying for those $8000 a page ads, but little ole YOU. I suppose it was fine for the big guys, but little merchants
who paid those rates eventually passed them on to clients and more than one I know went out of biz owing Wedding Bells big cash. Eventually a megacorp took over Wedding Bells and they jacked the rates even more.
Congrats to some locals for seeing the business opportunity and creating a mag that is well printed and features ONLY local content. The first issue is very strong visually, though the writing is a little weak and the ad content to editorial is way too high. Hopefully they will not
follow the Wedding Bells trail and turn into one big ad surrounded by a few wire story tips.
I hear you can pick it up at any of the major wedding merchants and that it will be available at
the Bridal Fair next week. In case you can`t find one, here is the online version.
http://www.myvirtualpaper.com/doc/coylepublishing/ott_weddings_virtual/2009120801/
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